Experience the Flavors of Michoacán
with Chef Gustavo
Flavor That Brings Families Together
The Chef Gustavo brand is led by Chef Gustavo Chávez, Executive Chef at Baja Foods, whose rich culinary heritage and decades of expertise drive its authentic offerings. Chef Gustavo grew up with the traditions and flavors of Michoacán - bold, comforting, and meant to be shared. Each meal is inspired by the region’s fresh ingredients and warm spirit, and made with the same care you’d find in a home kitchen. The Monarch Butterfly, a symbol of heritage and migration, represents the journey these flavors take from Mexico to your table - with every bite bringing a taste of Michoacán’s vibrant culture to life.
who we are
Chef gustavo chavez
Executive Chef
At the heart of the Chef Gustavo brand is Chef Gustavo Chávez, Executive Chef at Baja Foods for the past 15 years. A native of Michoacán, Mexico, Gustavo’s passion for culinary excellence stems from his childhood spent learning from his father before immigrating to the U.S. at age 13. His career flourished as he trained under renowned chefs, becoming the youngest manager at California’s iconic El Torito chain. A charismatic entrepreneur and TV personality, Gustavo earned nationwide fame with over 100 television appearances, earning the moniker “El Chile Mayor” (“The Big Chile”). He has collaborated with leading brands like Mazeca, Jarritos, Herdez, and Hormel, and now brings his signature touch of authenticity to kitchens nationwide with the launch of Chef Gustavo.
baja foods & the Velasquez family
A legacy rooted in authenticity and quality
For over 55 years, the Velasquez Family has been pioneering the art of crafting authentic Mexican cuisine. Starting with the founding of Azteca Foods Inc., in 1970, we’ve been dedicated to bringing the finest handmade mexican foods to kitchens worldwide. Along the way, we’ve grown through innovation and acquisition, including Azteca Europe in Spain, until establishing Baja Foods in 2001. Today, Baja Foods continues this proud tradition, combining state-of-the-art manufacturing with rich cultural heritage to deliver exceptional quality in every bite.
Chef Gustavo’s Frozen Favorites
abf Chicken & CHeese Enchiladas Hand-rolled in corn tortillas
Chicken & Cheese Enchiladas
on Rice with Salsa Verde
Shredded white meat chicken, hand-rolled in corn tortillas with vegetables, served on a bed of fiesta rice, and topped with tangy tomatillo salsa verde and melted cheeses
Chicken & Cheese Enchiladas
on Rice with Roja Sauce
Shredded white meat chicken, hand-rolled in corn tortillas with vegetables, served on a bed of fiesta rice, and topped with roja sauce and melted cheeses
Chicken & Cheese Enchiladas
on Rice with a Mild Jalapeno-Hatch Green Chile Crema Sauce
Shredded white meat chicken, hand-rolled in corn tortillas with vegetables, served on a bed of fiesta rice and topped with a mild jalapeno-hatch green chile crema sauce.
Looking for a quick, flavorful meal that tastes like it's made from scratch? Chef Gustavo’s Salsa Verde Enchiladas are the perfect solution! Ready in under an hour, these enchiladas are made with quality ingredients, including antibiotic-free chicken, fresh vegetables, and a tangy tomatillo salsa verde.
Definitely giving these five stars and would buy many times again. If your are heading to Costco be sure to add these to your list!! The chicken and filling is great, the salsa verde adds just the right amount of kick without being overpowering, and it's a delicious gluten free option. Leftovers store great and mada a nice and easy lunch the next day. THANK YOU CHEF GUSTAVO!!!
Chef Gustavo Chávez, renowned Executive Chef at Baja Foods and TV personality "El Chile Mayor," is bringing his signature, authentic Mexican cuisine to Costco stores across the Midwest
Baja Foods expands premium "Chef Gustavo" line with new Chicken & Cheese Enchiladas, now available at Costco Stores across the Southeast.
I want Chef Gustavo to jar his salsa verde!
What Makes Chef Gustavo Unique?
Authentic Culinary Expertise
Crafted by Real Culinary Passion
Chef Gustavo brings decades of experience in Mexican cooking to every product.
Unmatched Convenience
Our frozen products are ready to heat and eat perfect for today’s busy families.
Authentic Ingredients and Recipes
Inspired by Mexican traditions, using only the highest-quality spices, meats, and tortillas.
New Launch!
Chef Gustavo’s newest enchilada meal, now available in the Southeast Costco region
Follow Chef Gustavo on social media for other new product launches at your local Costco!
Yes! At the heart of the Chef Gustavo brand is Chef Gustavo Chávez, Executive Chef at Baja Foods for the past 15 years. A native of Michoacán, Mexico, Gustavo’s passion for culinary excellence stems from his childhood spent learning from his father before immigrating to the U.S. at age 13. His career flourished as he trained under renowned chefs, becoming the youngest manager at California’s iconic El Torito chain. A charismatic entrepreneur and TV personality, Gustavo earned nationwide fame with over 100 television appearances, earning the moniker “El Chile Mayor” (“The Big Chile”). He has collaborated with leading brands like Mazeca, Jarritos, Herdez, and Hormel, and now brings his signature touch of authenticity to kitchens nationwide with the launch of Chef Gustavo.
You can find Chef Gustavo’s Jalapeno-Hatch Green Chile Crema Enchiladas at your local Southeast Costco store!
Some products may include gluten; please refer to individual packaging for allergen information.
Each package includes detailed cooking instructions for optimal preparation.
Find Chef Gustavo Products Near You!
Select Chef Gustavo products now available in Costco Stores across the Southeast region!